PPC / Online Advertising

PPC, or Pay-Per-Click, advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. It works through auction-style bidding on specific keywords, and ads are displayed on search engine results pages (SERPs) and other websites. Advertisers set a maximum bid for their ads and compete with other advertisers. When a user searches for a keyword, the search engine runs an auction and displays the winning ads in relevant positions on the SERP.

PPC advertising offers several benefits, including immediate visibility, targeted reach, control over budget and spending, measurable results, and the ability to easily adjust and optimise campaigns based on performance data. It allows businesses to precisely target their desired audience and capture their attention at the right moment, increasing the likelihood of conversions and sales.

PPC ads can be run on various platforms, with Google Ads being the most popular and widely used platform. Other platforms include Bing Ads, social media platforms like Facebook, Instagram, Twitter, LinkedIn, as well as display networks and other online advertising networks.

Optimising PPC campaigns involves various strategies such as refining keyword selection, creating compelling ad copy, optimising landing pages, adjusting bidding strategies, testing different ad variations, and analysing performance data. Continuous monitoring and performance analysis help identify areas for improvement and make data-driven adjustments to improve campaign performance.

Remarketing, also known as retargeting, is a technique used in online advertising to reach users who have previously interacted with a website or brand. It enables advertisers to display targeted ads to these users as they browse other websites or platforms. Remarketing helps increase brand visibility, reinforce messaging, and encourage users to return and convert.

PPC advertising budgets vary depending on factors such as industry competition, target audience size, and campaign goals. It’s important to work with an experienced PPC professional to determine the appropriate budget based on your specific objectives and market landscape. They can help maximise your budget and generate the best possible results.

Yes, PPC advertising can be highly effective for small businesses. In fact, PPC offers small businesses the opportunity to compete with larger companies on a level playing field. With careful targeting, effective ad copy, and strategic budget allocation, small businesses can generate quality leads, increase brand visibility, and drive conversions through PPC advertising.

The timeline for PPC campaigns to deliver results can vary, as it depends on factors such as campaign objectives, competition, and budget. While some campaigns may achieve immediate results, others may require ongoing optimisation and testing to generate significant outcomes. It’s important to approach PPC advertising as a long-term strategy and work closely with an expert team to achieve the best results.

PPC campaign success can be measured through various key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), cost per acquisition (CPA), and revenue generated. By utilising analytics and conversion tracking tools, you can monitor the performance of your campaigns, identify areas for improvement, and make data-driven decisions to optimise your results.

Hiring an expert agency offers numerous benefits, including access to experienced professionals with in-depth knowledge of the PPC landscape, industry best practices, and the latest advertising trends. An agency can save you time and effort by handling campaign setup, optimisation, and ongoing management. They can also navigate complex bidding strategies, ensure compliance with platform guidelines, and provide valuable insights and reporting to help you achieve your advertising goals.